“Healthy Seal” Program to Launch in Spring 2012
Walmart has announced that in spring of 2012 they will introduce the new “Healthy Seal” on the package front of its private brand “Great Value”. These seals will be supported by a nutritious food standard designed to increase vitamins, minerals, whole grains, fruits and vegetables in food products, while limiting saturated fat, sodium and added sugar. Walmart will also offer this seal to its suppliers for their national brands that qualify. “This effort will complement the front-of package nutrition labeling system already being discussed by the food industry,” states Lorenzo Lopez, media relations director for Walmart.
Walmart has been collaborating with Michelle Obama in support of the Let’s Move! campaign since January 2011. The Healthy Seal program is 1 of 3 elements in their Nutrition Charter.
Skeptical about the motives of this corporate giant? You’re not the only one. Walmart has yet to release the scoring system driving the Healthy Seal program. Only time will tell whether or not this was just another corporate marketing ploy or a marketing ploy that will actually make a positive difference.
