NFL Play 60 A Day
In 2007 NFL launched a national youth health and fitness campaign “NFL PLAY 60 A DAY.” This campaign focuses on increasing the wellness of young fans, by encouraging them to get 60 min of physcial activity a day.
The NFL has a list of partners in this project all working together to tackle childhood obesity, including Nicelodeon, Cartoon Network, KaBOOM!, Gatorade, and the American Heart Association.
This Campaign is supported by coaches and players year round, but prominent durring the key calander events such as Super Bowl, Pro Bowl, Thanksgiving, and durring the draft.
To date, the NFL has dedicated over $200 million dollars to youth health and wellness through “NFL PLAY 60.”
Visit www.nfl.com/play60 for more information, or to take the “PLAY 60 A DAY” Pledge!
